Description
Merlin, a product by Buidl Labs, Inc., is a platform for simple on-chain product analytics. It allows users to map wallet journeys, curate incentive campaigns, and augment off-chain data to enhance marketing and product strategy, eliminating the need for ad-hoc scripts or complex data infrastructure. Key features include a no-code setup for indexing on-chain data, a secure SDK to link wallets with session data for end-to-end user lifecycle capture, and integrations for a holistic view of on-chain and off-chain data. The platform provides tools to measure, track, and compare metrics, offering wallet intelligence, protocol impact measurement, user segmentation, journey mapping, and smart alerts. Merlin empowers teams to make data-driven decisions and create great decentralized experiences for their users. The company is currently in an early access program.