Projects by Tags: marketing-mix-modeling — Marketing Mix Modeling (MMM) Projects for Media Mix Attribution, Budget Optimization, and Marketing Analytics
Explore projects tagged marketing-mix-modeling to discover practical implementations of marketing mix modeling (MMM) across retail, e-commerce, and FMCG. This curated list surfaces code, notebooks, and reproducible experiments that apply time-series regression, Bayesian hierarchical models, uplift and attribution analysis, and media mix optimization using R, Python, Stan, and Prophet; use the filtering UI to narrow results by methodology, industry, data granularity, or performance metrics to compare model performance and replicate pipelines. Find actionable guidance for budget allocation, channel ROI measurement, and causal inference in marketing analytics, download artifacts to accelerate deployment, and contribute improvements to benchmark MMM approaches and drive data-driven media mix decisions.
