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AdHash
AdHash is a blockchain-based advertising technology company offering a self-hosted, trustless ad platform that connects advertisers directly with premium publishers, eliminating traditional ad tech middlemen. It serves advertisers seeking first-party data ownership and fraud-free campaigns, and publishers seeking higher revenue share and transparent reporting. AdHash has since merged with DataChain Labs to form a new entity called Novum.
Zug, CH
Description
AdHash built a self-hosted advertising platform (AdHash Edge) and cloud-hosted option (AdHash Cloud) that uses cryptographic verification and blockchain-recorded components to create a direct, transparent supply path between advertisers and publishers, cutting ad tech intermediary fees from roughly 70% down to a 6% commission. Its offering includes contextual and real-world data targeting (weather, sports, financial data, holidays), an ad fraud prevention suite, real-time granular reporting, built-in heatmaps, fast-loading (under 120ms) high-impact ad formats, and a Public Marketplace for direct deals. Clients include premium publishers and brand advertisers (e.g., Domino's Pizza case study), and the company is headquartered in Zug, Switzerland with a team based partly in Bulgaria. In 2023/2024 AdHash announced a merger with DataChain Labs, forming a combined entity called Novum, combining AdHash's advertising technology with DataChain Labs' commercial expertise and capital.Grant Funding
VC Funding
None
2021
$0
$1.3M