Description
Airbloc is a privacy-first data exchange platform that allows companies to connect fragmented customer data across different enterprises within data alliances to gain further insights for product, marketing, research, and business intelligence. Data is exchanged in real-time via HTTPS in a privacy-compliant manner through Airbloc’s consent-management and data exchange platform, which provides REST APIs to manage customer consent. To ensure compliance, hashed customer consent information is uploaded onto the Klaytn blockchain through smart contracts. The platform is also developing features for marketing offer consolidation to facilitate automated joint-marketing activities.