Description
Alt is a marketplace for alternative assets, primarily focusing on trading cards from categories like sports (basketball, football, baseball, soccer) and Pokémon. The platform facilitates buying and selling through auctions and fixed-price listings, and provides services such as borrowing against collectibles, a secure vault for storage, and market trend analysis. Users can manage their collections and access the platform via mobile apps for iOS and Android. Launched in March 2021 with $31 million in funding, Alt secured an additional $75 million in a Series B round in November 2021, with backing from investors like Seven Seven Six, Vibe Capital, and athletes such as Tom Brady and Kevin Durant. The company aims to reinvent trading card collecting by offering services like 'Liquid Auctions' and providing financing to collectors to enhance liquidity.