Description
In early 2021, Animal Concerts (also known as Animal Entertainment Group) began developing a platform to address the demand for more engaging concert experiences in the metaverse and artists' frustration with traditional streaming models. The platform hosts and streams concerts for major artists to a global audience, creating new revenue streams for artists and interactive experiences for fans. Beyond ticket sales for online events, the company plans to generate revenue through advertising, partnerships, and merchandising, including digital assets like NFTs and avatar items for games. The platform incorporates Virtual Reality with 360-degree on-stage cameras for an immersive experience. The entire ecosystem is powered by the 'Animal token' (ANML), a digital currency for purchasing tickets, merchandise, and NFTs, and for business-to-business transactions. Although the main website currently displays a 404 error, the project's footer provides contact information and a disclaimer that the ANML cryptocurrency is not available to US citizens.