Back to Organizations
Candy Digital
Candy Digital was a next-generation digital collectible company offering digital assets for fans and collectors, serving as the official NFT ecosystem for Major League Baseball and partnering with entities like WWE, Netflix, and Getty Images.
Distributed
Description
Candy.com was the home of Candy Digital, a digital collectible company founded in 2021 by Michael Rubin, Mike Novogratz, and Gary Vaynerchuk. It offered digital assets and was the official NFT ecosystem for Major League Baseball, with partnerships including WWE, Netflix, and Getty Images. After raising $100 million at a $1.5 billion valuation, the company was sold to Fanatics in January 2023. The candy.com domain was later acquired by Hilco Digital in 2024.Grant Funding
VC Funding
None
2021
2023
$0
$138M