Description
collectID AG, operating as ZATAP, provides a platform that empowers global brands by connecting physical products to the digital world. Their suite of solutions includes integrating exclusive content onto merchandise for customer engagement, transforming products into digital platforms for commerce and sponsorship, and fostering loyalty through interactive programs. The platform also offers a Digital Product Passport for supply chain transparency and brand protection against counterfeits using Blockchain technology, enables participation in secondary markets for circularity, and can turn merchandise into tickets for venue access. ZATAP allows brands to gather data insights to improve engagement and monetize their audience by owning data and personalizing offers. Their services are utilized by major companies across various industries, including music (Universal Music, Sony Music Entertainment), fashion (Hugo Boss, Maison Mollerus), sports (Real Madrid, AS Monaco, Williams Racing, Nashville Predators), and events (Wacken Open Air). The company is legally registered in Zurich, Switzerland.