Description
Colu is a technology company that partners with cities to enhance civic engagement and strengthen local economies. Founded in 2014, their core offering is a white-label, city-branded mobile application that uses gamification and behavioral economics to reward residents for actions that align with the city's strategic goals. A key feature is the 'City Coin,' a local digital currency that residents earn for positive behaviors and can spend exclusively at participating local businesses, thereby keeping money within the community. Colu's platform aims to create a sense of civic pride by highlighting a city's unique local businesses, events, and culture. The company's mission is to help cities achieve their strategic goals by getting citizens to take action. Colu has a team of 40 people in the US, UK, and Israel and has raised $35M from major VC investors. They have partnered with numerous cities, including Akron, OH, Boston, MA, and Rancho Cordova, CA, to launch customized apps and drive community interaction.