Description
Founded in 2014 by Joe Howden, following his work with Björk on the pioneering Biophilia multimedia album project, Dark Arts is a vanguard agency operating at the crossroads of legacy and innovation for iconic artists with storied music catalogues. The agency offers best-in-class channel management, year-round content marketing, audience development, digital optimisation and strategic consultancy, aiming to keep artists' brands unified, relevant and ever-evolving. Dark Arts invests in research and development to understand the challenges faced by catalogue departments, rights holders and artists, specialising in evergreen marketing and digital optimisation so that iconic music and stories remain a year-round focus rather than being limited to promotional cycles. Its client roster includes acts such as Spice Girls, The Who, Phil Collins, Pet Shop Boys, Genesis, Suede, Tony Iommi, Supergrass, Simply Red, The Pretenders, Holly Johnson, Simple Minds and The Charlatans, and it works with major music industry partners including Concord Music, Universal Music Recordings and BMG.