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Endstate
Endstate is a product technology company that embeds NFC chips ("3chips") into physical products to protect brand authenticity, generate incremental revenue, and deepen customer engagement. Its clients include major brands, sports organizations, and cultural institutions such as the Museum of Fine Arts Boston, Juncos Hollinger Racing, and professional athletes.
Distributed
Description
Endstate designs and develops a proprietary NFC-based product system called "3chip" that can be embedded into existing products or used to create co-branded "3products." When customers tap or scan a 3chip with their smartphone, a browser opens (no app required) revealing exclusive content, product authentication, and sustainability/provenance information, including compliance with EU Digital Product Passport regulations. The platform enables brands to guarantee product authenticity with near-zero counterfeit risk, capture royalties on secondary resales, geofence activations for loyal customers, and gain visibility into customer engagement and behavior. Endstate serves leading brands, sports teams, athletes, and cultural institutions, including partnerships with the Museum of Fine Arts Boston (for a Korean Wave-inspired capsule collection), Juncos Hollinger Racing, Formula racing driver Romain Grosjean, fashion designer Payal Singhal, and NFL wide receiver Devonta Smith. The company's design and development team has more than 30 years of combined experience at leading brands, focusing on technology that elevates product aesthetics while enabling authentication, transparency, and enhanced customer relationships.Grant Funding
VC Funding
None
2022
$0
$5.5M