Back to Organizations
Haloo
Haloo is an AI-powered trademark search and clearance platform serving law firms, naming agencies, and enterprise in-house legal teams. Its deep AI technology performs comprehensive trademark clearance, watch/monitoring, common law, and logo searches across up to 195 jurisdictions, aiming to replace slow, expensive manual analyst searches with fast, affordable, analyst-level results.
Toronto, CA
Description
Haloo builds AI-driven trademark search and workflow tools designed to make comprehensive trademark clearance faster, more affordable, and more accessible. Its product suite includes Full Search — Hands-On (a 56/61-algorithm engine replicating human analyst queries across 195 jurisdictions), Full Search Autopilot (automated federal clearance with likelihood-of-confusion risk ranking across up to 30 markets), Preliminary Search, Haloo Watch+ (trademark monitoring across jurisdictions), Haloo Lookup (natural-language trademark data search), and AI-powered logo/design search, along with common law web search covering domains, news, and other sources. Haloo serves law firms wanting to self-serve high-quality searches for clients, naming and branding agencies clearing large volumes of candidate names, and enterprise/in-house legal teams bringing trademark clearance in-house. The company, founded and led by CEO Julie MacDonell, positions itself around ethical, compliant AI, transparent flat-fee pricing, and a community-driven approach to product development, and is women-led/women-owned (WEConnect certified).Grant Funding
VC Funding
None
2021
$0
$1.4M