Description
Holder positioned itself as the first wallet data platform and marketing suite for web3, aimed at helping decentralized brands and communities better understand and engage their audiences. Its platform combined a Web3 CRM (hyper-segmented audiences built from wallet data, web3 social identities like Farcaster, Lens, ENS, POAP, and off-chain information), Messaging (XMTP-based wallet messaging, SMS, and email), an Automation Builder (personalized omnichannel customer journeys triggered by on-chain events), and a Frames Builder (Farcaster frames integrated with CRM and marketing tools). Holder also offered Strategic Services covering web3 marketing strategy, campaign activation, community engagement, and measurement, and published research such as the 'State of Wallet Messaging' report. Clients were web3 brands, NFT projects, and communities seeking to convert and retain on-chain audiences. As of mid-2024, Holder announced it had sunset its core product to pursue new opportunities.