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Insomnia Labs

Insomnia Labs is a blockchain product studio and service provider that builds loyalty, identity, and data-integrity solutions for enterprises, institutions, and creators. It offers products like Loyalty+, a Universal ID and data attribution platform, a Data Integrity SDK, and CreatorFi (creator financing), alongside white-glove blockchain development studio services (Starter, Growth, Enterprise tiers). Clients include large brands, agencies, and startups such as Under Armour, Coca-Cola, ICC, and L'Oreal (GORJS DAO).
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Description

Insomnia Labs positions itself as 'the ultimate blockchain partner for Enterprises, Institutions, L1s, and Tokens,' delivering end-to-end blockchain solutions that streamline data operations and power critical infrastructure. Its core offerings include Loyalty+ (a loyalty and fandom SDK suite with Points, Membership, Badges, Rewards, Events, and Card APIs), a Data Integrity Platform/SDK for tamper-proof, on-chain data provenance, a Universal ID for web2/web3-compatible identity and wallet management, and IP & Asset Tokenization solutions. It also runs CreatorFi, a financing arm partnering with MCNs and distributors to provide capital to content creators based on channel performance. Beyond its own products, Insomnia Labs operates a consulting/development studio (Starter, Growth, Enterprise service tiers) providing smart contract development, product design, and data operations services, claiming to have launched 40+ projects since 2021. Its client base spans blockchain startups, agencies, and Fortune 100 companies, with named case studies including Retro9000, Dream Vortex, GORJS DAO (L'Oreal), Battle.tech, Coca-Cola, Under Armour, and ICC (International Cricket Council).