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My Lovely Planet

My Lovely Planet is a mobile puzzle game company using a “Play to Save” model: in-game progress and purchases fund real-world environmental actions such as tree planting. Its ecosystem includes the Polygon-based My Lovely Coin (MLC), player rewards, a self-hosted wallet, and staking features.

Laval, FR

Overview

Project

Description

My Lovely Planet operates a casual mobile puzzle game available on the App Store and Google Play. It connects gameplay with environmental action, funding reforestation and other positive ecological initiatives; the company states that it donates part of in-app-purchase revenue to NGO partners. The platform also operates a Web3 ecosystem around its Polygon-based MLC utility token, including rewards, token conversion, non-custodial wallets, and MLC staking for eligible users.