Description
Nativas is an organization that aims to redefine the relationship between agriculture and nature. They work by converting the services provided by nature, such as biodiversity and carbon capture, into environmental assets. These assets are then sold to companies as a comprehensive solution to create competitive advantages and ensure sustainability within their value chains. Nativas partners with producers to integrate nature into their fields and with companies to incorporate it into their business models. Their process involves incorporating nature into the countryside, valuing the services it provides to production, and selling the resulting environmental assets to businesses. This approach offers benefits to companies (differentiation, sustainability strategies, new market opportunities), producers (extra income, use of unproductive areas, climate resilience), and the planet (contribution to combating climate change and biodiversity loss). They utilize a combination of satellite technology, scientific ecological models, and blockchain to verify, digitize, and record evidence, ensuring transparency and traceability for their environmental assets.