Description
Founded in 2022 and headquartered in Chicago, Normal Finance (operating as normalfinance.io) builds a non-custodial crypto savings and wallet product designed to make decentralized finance feel as simple as a traditional banking app. Its core offerings include a USDC savings account paying variable real yield (historically 6-8%+ APY) sourced from Blend Protocol lending pools and optimized via DeFindex, an asset swap feature for exchanging XLM, USDC, BTC, ETH and SOL, and a portfolio/wallet dashboard for tracking and managing holdings, all built on the Stellar network and audited by Halborn. The company is backed by the Stellar Development Foundation and Draper University Ventures, and integrates infrastructure partners such as Turnkey, LI.FI, MoneyGram, Coinbase and MoonPay for fiat on/off-ramping. Its roadmap includes expanding to BTC/ETH bridges, card spending, real-world assets (treasuries, ETFs), multi-chain wallets, and an open developer SDK. Normal Finance primarily serves everyday retail crypto savers and investors rather than institutional clients, though it is also pursuing institutional savings vaults as part of its long-term plan.