Description
PLAY is a web3 gaming technology company that enables game developers to build once and deploy blockchain-enabled games across multiple chains. Its SDK (available for Unity and Unreal) offers 1-step in-game registration, a web2-like user acquisition workflow, in-game multi-chain wallets and NFT vaults, and full mobile app store compliance, removing the need for blockchain expertise. The platform supports monetization through an IAP-to-NFT system, a creator/UGC economy, and compatibility with existing web2 payment and ad monetization stacks, while being blockchain-agnostic with layer 0 data abstraction and support for various Layer 1 and Layer 2 chains, including Telegram TON integration.
PLAY serves indie game studios up to AAA studios, offering tiered plans (Starter, Studio, and Pro) covering virtual item creation, NFT minting, audited smart contracts, and non-custodial/custodial crypto wallets. The company also has its own token economy, $PLAY, described via a litepaper, and states it is trusted by 75+ studios and 250M players, with partners such as TapNation.