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Prisma Ventures™

Prisma Ventures is Ulta Beauty’s digital innovation fund and strategic investment arm. It invests in and partners with startups developing personalized and data-driven technology, tech-powered beauty products and services, AR/VR and metaverse technologies, and new commerce solutions.
Distributed

Hang


Project Links


Description

Hang provides an AI-native marketing platform that unifies customer data, creates segments, generates personalized offers, manages loyalty experiences, and automates campaigns across email, SMS, and push notifications. It serves restaurant, beauty, apparel, and e-commerce brands.

Category: Customer Engagement Platform

Iliad


Project Links


Description

Iliad provides diffusion-based tools for creating custom seamless textures, generating PBR material maps, and converting references into seamless textures. Its Aqueduct engine adds editable, transparent node-based procedural material graphs, an AI assistant, and first-party MCP support for Claude and Codex. Iliad is rolling out Aqueduct through early access for digital artists, designers, and other creators.

Category: Developer Tooling

LUUM Lash


Project Links


Description

LUUM Lash is an eyelash-extension service that combines robotic technology with trained lash artists to deliver fast, safe, comfortable, and consistent lash applications. It operates studio locations and offers bookings, memberships, packages, gift cards, referral programs, and aftercare support.

Category: Service Provider