Description
Reitio is building a product comparison tool centered on the idea that the purchase price of an item is not what it truly costs — what matters is the cost per day of use. The platform calculates a 'Reitio Score' combining three factors: the real cost per day (price divided by days of use), verified durability data extracted from thousands of user reviews rather than manufacturer specs, and independence from brand influence, since no brand can pay for ranking position. The site is currently in a pre-launch phase with a catalog under construction, offering example comparisons for products such as headphones, vacuums, DIY tools, and mobile phones. Reitio also plans a weekly newsletter offering smart buying tips, honest comparisons, and alerts about overpriced products, aimed at general consumers seeking better value for money on everyday purchases.