Description
Samsung designs, manufactures, and sells consumer electronics and home appliances, including the Galaxy line of smartphones, tablets, and wearables, as well as televisions (Neo QLED, OLED, The Frame), and Bespoke home appliances such as refrigerators, ranges, and laundry machines. The company integrates AI features across its product lines, including Galaxy AI and Bespoke AI, aimed at enhancing everyday living. Samsung serves general consumers through direct online sales and retail experience stores, offering personal demos and account-based services.