Description
Serenade provides a platform for music artists and labels to create and sell collectible physical merchandise known as 'Smart Formats.' These items, which can range from stickers and wristbands to mini CDs, are embedded with NFC chips that allow fans to unlock exclusive digital content by tapping them with a smartphone. This digital content, referred to as 'Digital Pressings' or 'Digital Experiences,' includes chart-eligible music, bonus tracks, videos, photos, and other unique materials. Serenade offers a Creator Platform for artists to upload and dynamically update this content, creating an evolving experience for fans. The company manages the design, manufacturing, and shipping of the physical products, often using sustainable materials. Since its launch in 2020, Serenade has worked with over 200 artists and is chart-accredited in several countries, including the UK, Ireland, Australia, New Zealand, Germany, Austria, Belgium, and the Netherlands, helping artists deepen fan engagement by linking tangible collectibles with digital music consumption.