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SimBull - The Stock Market For Sports

SimBull was a sports stock market platform where users could buy and sell virtual shares of professional and collegiate sports teams. Operating as a game of skill, it allowed users to trade 'Team Tokens', earn cash dividends or virtual currency payouts when their teams won, and profit from their sports knowledge. The platform is now inactive.

Lewes, USA

Overview

Description

SimBull, operated by SimBull Sports Exchange, Inc., was a mobile gaming app and website that functioned as a sports stock market. It was positioned as a game of skill where users could buy and sell 'Team Tokens'—virtual assets representing real-world professional and collegiate sports teams (NFL, CFB, NBA, MLB, NHL). Token prices were driven by supply and demand. Users earned cash dividends or redeemable virtual currency when their teams won. The platform, which is now defunct, emphasized that these tokens were not securities and did not represent actual ownership. SimBull collected user data to personalize the service and for marketing, and integrated with social media for user login.