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Tribute Brand

Tribute Brand, founded in 2020, is the world's first direct-to-consumer digital fashion label, creating both virtual and physical garments such as AR outfits, digital avatars, NFC-enabled clothing, and downloadable 3D assets for creators. The brand serves consumers, creators, and gamers, and has collaborated with fashion houses and celebrities including Jean Paul Gaultier, Sacai, Carolina Herrera, Charli XCX, and Kim Petras.
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Description

Tribute Brand designs and produces genderless, size-free, and waste-free digital fashion alongside minimal- or zero-waste physical collections, inspired by video game aesthetics like The Sims and GTA. Its product ecosystem spans AR outfits, digital avatars, NFC-enabled ('Tribute Touch') apparel, downloadable 3D assets, and tools such as PFS-AI for digital dressing. The company has partnered with major fashion houses (Jean Paul Gaultier, Sacai, Carolina Herrera) and cultural platforms (Discord, Decentraland, Fortnite, Mona) on projects including UNIFORMA, ODDS, PUNK, Tribute Tavern, and Role Play, and has been recognized on the Dazed 100 and Vogue Business Top 100 Innovators lists. Its clients and collaborators range from individual consumers and fans of celebrity-worn designs to fashion brands and gaming/metaverse platforms seeking digital fashion integrations.