Description
ZEPETO is a global metaverse platform operated by NAVER Z Corp. It allows users to create and customize 3D avatars, and engage in a wide range of social activities and games across numerous official and user-created worlds. The platform's economy is powered by ZEPETO Studio, where creators can design and sell virtual items and fashion for the virtual currency 'ZEMs'. ZEPETO frequently collaborates with prominent global brands such as Gucci, Coach, and Hyundai to launch branded virtual items and experiences, primarily engaging a Gen Z audience. The company is committed to a safe online environment, employing AI and human moderation, providing detailed community guidelines, and partnering with organizations like Point de Contact to promote digital security. NAVER Z, the parent company with offices in South Korea and the US, is actively expanding its team to support the platform's growth.