Description
Minto operates across three main business areas. The Content Solution Business focuses on solving problems through content, planning and supporting corporate marketing with creators active on IP and SNS. They handle everything from planning to direction and effect analysis, boasting a network of over 250 creators and IPs, the largest in Japan, and also develop SNS content marketing and community management services overseas, mainly in Asia. The IP Produce Business involves creating IP through their own studios for characters, Webtoons, and short dramas, as well as supporting the production of creator and other companies' IPs. Their stamps have over 5 billion cumulative downloads worldwide, and they have produced animated and dramatized Webtoons and hit short dramas. IP support is developed mainly overseas, utilizing a network of over 700 licensees worldwide. The Web3 Business is a new venture combining Web3 technologies like blockchain with creators and content. Their blockchain game "CryptoCrystal," released in 2018, had an NFT market circulation value of over 500 million yen as of December 2021. In November 2021, a Minto character Land sale (NFT sale) in "The Sandbox" generated over 250 million yen in sales in 4 minutes. They also participated in an NFT content demonstration experiment on the LINE blockchain in December 2021.