Webflow provides a visual-first website builder and composable CMS that combines design, content management, and code generation in one platform. Its tools span the full site lifecycle: building sites and design systems from scratch, generating clean production-ready code and reusable components, managing content and CMS collections (including AI-assisted bulk generation), and optimizing sites for conversion, SEO, and AI-driven answer engines (AEO) through native analytics, personalization, and localization features. The platform increasingly incorporates agentic AI to draft copy, generate pages, and run experiments, with integrations such as an MCP server and Cursor for developers. Webflow serves marketers, designers, developers, and agencies, and is trusted by more than 300,000 brands, including enterprise customers like Dropbox, Verifone, Lattice, Orangetheory Fitness, Vanta, Spin Master, and 21.co, as well as agencies like Verndale and Flow Ninja.
