HUG, founded by Randi Zuckerberg and Debbie Soon and now acquired by .ART, is a global community and social marketplace for artists and creators. It serves over 10,000 creators from 130+ countries, providing tools and opportunities to help them earn an income from their craft. The platform offers artist discovery, open calls, educational resources, and has awarded over $250,000 in grants and scholarships. HUG supports creators working with various mediums, including onchain collectibles (NFTs), and is committed to building a diverse and inclusive arts ecosystem. The service, operated from the US, also facilitates the purchase of NFTs and made-to-order physical items, while maintaining a community on Discord.
