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Immutable Audience

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Category: Customer Engagement Platform

Description

Immutable Audience is a Platform for game studios to build and activate player audiences before and after game launch. Game pages, quest mechanics, and email capture tools collect player emails, social accounts, and wishlist actions to build identified player profiles from anonymous traffic. AI-personalized campaigns deliver messages across email, Telegram, and push channels based on player behavior and predicted spending potential. Cross-channel attribution measures which sources produce paying players using cross-game behavioral data from the Immutable ecosystem, and a creator management tool tracks influencer impact by player conversion rather than click volume.

Technology & Skills

Uncover the hard and soft skills and tools employed by the organization, and gain insight into the technologies that drive their success