Description
VariusSystems provides an online customer loyalty ("Kundenclub") software module with a bonus program designed to boost customer retention, satisfaction, and sales through exclusive benefits. It can be used purely as an online bonus program, where customers log in to view balances, discounts, or sweepstakes, or combined with a physical NFC-enabled customer card that is scanned contactlessly by staff at the point of sale; non-NFC cards using barcode, QR-code, or magnetic stripe are also supported. The platform works across smartphones, smartwatches, tablets, and PCs, is browser-independent, and offers individualized logins with configurable read/write permissions for employees, customers, and administrators, along with duplicate checks, custom customer fields, card merging/transfer, self-registration, bulk editing, statistics, live email/SMS marketing, and self-scan stations for contests or info points. It targets retail and service businesses (from single shops to large chains) seeking a low-cost, easy-to-deploy customer bonus/loyalty card system, and is one of several distinct modules offered by VariusSystems alongside event management, annual card administration, employee management, access/ticketing systems, and training/certificate management.