MYSO Finance operates a permissionless, non-custodial on-chain financial protocol for lending and borrowing ERC-20 tokens with customized terms and no price-based liquidations. Its products include bespoke covered calls, convertible debt through the Whale Match marketplace, and covered call pooling. MYSO connects users and treasuries with institutional trading firms, enabling upfront stablecoin premiums, structured borrowing, and transparent on-chain settlement. Its clients and users include HNWIs, whales, DAOs, protocol treasuries, asset managers, VCs, retail lenders, and projects seeking financing.