Novel offers a wallet pass platform that integrates with e-commerce and loyalty systems such as Shopify, Smile.io, and Loyalty Lion to create a comprehensive omnichannel loyalty experience. The service enables businesses to issue digital passes that customers can store in their mobile wallets, facilitating easy redemption of loyalty points both in-store and online without needing a separate app. Key features include free and unlimited push notifications for marketing campaigns and reminders, a detailed analytics dashboard to track revenue and customer behavior, and robust customer data capture upon pass installation. For its NFT services, Novel utilizes the Polygon and Ethereum networks. The platform is designed to increase customer reach, revenue, and brand affinity by providing a direct and convenient communication channel with customers.
