General Magic is a team of Web3 professionals focused on helping startups and organizations build products that drive positive change. Its services include product strategy and UX design, branding and content marketing, crypto talent hiring, AI-agent strategy and deployment, grant sourcing and application support, and development of dApps, smart contracts, backend systems, and DevOps infrastructure. The organization serves Web3 startups, DAOs, protocols, and larger organizations, and presents several in-house products including Quadratic Accelerator, Unicorn.eth, Pairwise, and Praise.