Description
Rumi runs locally on a user's computer while they stream content on supported platforms. It verifies viewing and analyzes permitted video content across contribution modes, including viewership identification, audio analysis, and recognition of characters, moments, and settings. Rumi states that it does not record screens or send raw media or personal data; only short text annotations and title metadata are shared. The resulting media knowledge base supports interactive discovery, real-time engagement, contextual shopping, and personalized viewing experiences.