Description
Lab-go specializes in digitalizing physical products to combat counterfeiting and enhance customer engagement. Their core technology involves a platform that manages unique, single-use QR codes, referred to as "tokens," which link physical goods to digital content and experiences. This "phygital" approach allows brands to authenticate their products in real-time and interact directly with their customer base. The company offers solutions for brand protection and customer engagement, with applications across various sectors including electronics, licensing & sports, music, food & beverage, fashion, automotive, and healthcare. They have worked with clients like Bologna FC 1909 and the music duo Benji & Fede to create interactive fan experiences using their "fancards" product.