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Lab-Go

Lab-go provides phygital product digitization, brand-protection, and customer-engagement solutions. It uses single-use QR-code tokens and a digital-twin platform to help brands authenticate products, combat counterfeiting, trace product lifecycles, and engage customers and fans.
Milano, IT

Description

Lab-go is an Italian company founded in 2020 that digitalizes physical products through phygital experiences. Its offerings include patented single-use QR-code tokens, a platform for product authentication and Digital Product Passport-based traceability, and customer-engagement experiences such as Fancards. The company serves brands and corporations across sectors including electronics, licensing and sport, music, food and beverage, fashion, automotive, and healthcare.