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Lab-Go

Lab-go provides phygital product digitization, brand-protection, and customer-engagement solutions. It uses single-use QR-code tokens and a digital-twin platform to help brands authenticate products, combat counterfeiting, trace product lifecycles, and engage customers and fans.
Milano, IT

Tokens


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Description

Tokens provides customizable sealed QR-code identifiers for products. Customers scan a token with a mobile camera to register an item and access experiences such as contests, while brands can support product authentication, anti-counterfeiting, resale interactions, and customer engagement; Lab-go manages token order setup and delivery.

Category: Uncategorized

Fancards


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Description

Fancards is a phygital product for companies to strengthen fan loyalty through prize competitions and exclusive experiences. Fans receive a physical card in person and scan it to access a digital experience; the product supports live-event engagement, personalized real-time interactions, and marketing insights. It is positioned for use at live events, retail and pop-up stores, fairs, and exhibitions.

Category: Customer Engagement Platform

Platform


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Description

Platform uses a single digital twin with physical tags and digital verification layers. It supports Digital Product Passport-based traceability from token creation through purchase, resale, and recycling, and includes consultancy, support, and analytics for customer behaviour.

Category: Customer Engagement Platform