Description
Measure Protocol operates a behavioral data platform that captures consented consumer signals across apps, browsers, search, commerce, social engagement, AI prompts, and receipts. Its offerings include Measure Data for behavioral journeys and personas, Measure Outcomes for linking TV and video exposures to downstream behavior and purchases, and Measure Predict for AI-powered behavioral intelligence and forecasting. The company serves brand and marketing leaders, broadcasters, platforms and marketplaces, agencies, and insight and research teams seeking privacy-safe, user-level measurement and consumer intelligence.