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Measure Protocol
Measure Protocol is a behavioral data and measurement company. Its platform combines permissioned cross-platform consumer behavior data with analytics and AI-powered predictions for brands, media owners, platforms, agencies, and research teams.
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Measure Data
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Description
Measure Data is a Measure Protocol platform offering a large cross-platform dataset of consumer behavior across devices, apps, retailers, and platforms. Its capability layers stitch sessions into journeys, create behavior-based personas, link exposure and journeys to commercial outcomes, and surface category, feature, and brand visibility. It is intended for product, growth, insights, data, measurement, innovation, market-research, and data-platform teams.Category: Data
Measure Outcomes
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Description
Measure Outcomes ingests time-stamped TV and video exposures from participating broadcasters and platforms, enriches them with channel, program, creative, brand, and product metadata, and links them to permissioned behavioral outcomes. It enables broadcasters, measurement teams, advertisers, and agencies to analyze campaign uplift and response patterns by campaign, category, audience, and time horizon beyond tagged web or single-retailer outcomes.Category: Data
Measure Predict
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Description
Measure Predict is a consumer-insights product that lets teams query person-level behavioral signals across search, social, web, apps, commerce, media, and AI assistants. It connects consumer journeys over time and provides grounded answers tied to cited behavioral evidence and source context, supporting faster, defensible business decisions without relying on fixed dashboards, surveys, or bespoke data projects.Category: Data