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Nefta
Nefta provides AI-powered ad monetization optimization for game studios and mobile publishers. Its platform uses real-time, personalized bid floors and first-party data to improve advertising revenue across mediation platforms.
Tallinn, EE
Description
Nefta is an ad-technology company serving game studios and mobile app publishers. Its Intelligent Floors product uses reinforcement learning, first-party data, and real-time ad-performance signals to calculate personalized bid floors for individual ad impressions. Customers integrate Nefta’s SDK with mediation providers such as AppLovin MAX, Unity LevelPlay, and Google AdMob, then use the platform to optimize ad revenue, test performance, and manage monetization.Grant Funding
VC Funding
None
2022
2023
$0
$11M