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Nefta
Nefta provides a first-party data ad network that delivers performance to mobile game developers. The platform offers user insights, ad monetization, and ROAS campaigns to optimize revenue.
London, UK
Description
Nefta is an AdTech company providing a performance ad network for mobile game developers. Their Ad-SDK collects first-party data to deliver user insights, improve ad monetization (AdMon), and optimize Return on Ad Spend (ROAS) campaigns. The user insights are used to dynamically set user-level bid floor prices to optimize ad revenue and customize the game experience. The Ad SDK can be integrated through MAX, LevelPlay, Admob, or directly, improving eCPMs and share of voice. ROAS campaigns can be run for games with the Nefta SDK or via MMPs like Appsflyer, Adjust, and Singular.Grant Funding
VC Funding
None
2023
$0
$5M