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Nefta
Nefta provides AI-powered ad monetization optimization for game studios and mobile publishers. Its platform uses real-time, personalized bid floors and first-party data to improve advertising revenue across mediation platforms.
Tallinn, EE
Nefta Intelligent Floors
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Description
Nefta Intelligent Floors is Nefta's AI-powered bid-floor optimization product for game publishers. It collects game, ad-revenue, and IAP-revenue data through an SDK; predicts LTV and optimal market price; and continuously adjusts personalized bid floors using real-time fill and no-fill outcomes. It integrates with mediation platforms including AppLovin MAX, Unity LevelPlay, and AdMob.Category: FinOps Tooling