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Nefta Intelligent Floors

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Category: FinOps Tooling

Nefta

Nefta is an ad-technology company serving game studios and mobile app publishers. Its Intelligent Floors product uses reinforcement learning, first-party data, and real-time ad-performance signals to calculate personalized bid floors for individual ad impressions. Customers integrate Nefta’s SDK with mediation providers such as AppLovin MAX, Unity LevelPlay, and Google AdMob, then use the platform to optimize ad revenue, test performance, and manage monetization.
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Funding Rounds

Funding Round: Seed
Funding Date: 16 Feb, 2023
Raised Amount: $5M
Funding Round: Seed
Funding Date: 1 Feb, 2023
Raised Amount: $5M
Funding Round: Pre-Seed
Funding Date: 1 Jun, 2022
Raised Amount: $1M

Investors