Reitio is developing a product discovery and comparison platform centered on its Reitio Score, which combines real daily cost, user-review-based durability, and customer satisfaction into a single value measure. The service covers products such as headphones, vacuums, mobile phones, and DIY equipment, and plans to provide weekly buying advice, honest comparisons, and alerts for overvalued products. Reitio states that its scores are independent and that it participates in affiliate programs.